Yhaska Ginsberg at the Avocado Express nursing orchard
QUICK FACTS

NAME
Yhaska Ginsberg

YEAR OF BIRTH
1955 (age 65)

BIRTHPLACE
Israel

EDUCATION
University of Tel Aviv
University of California, Los Angeles

Yhaska Ginsberg

EMAIL

LINKEDIN

TWITTER

Who is Yhaska Ginsberg?

Entrepreneur and businessman Yhaska Ginsberg (also known as Jackie) is the founder Avocado Express.

Born in 1955 in Israel, Ginsberg studied at University of Tel Aviv with a degree in economics.

In 1983, he migrated to United States and spent two years in University of California, Los Angeles (UCLA) to take an economic and business development major (outside curriculum courses).

Yhaska Ginsberg at his avocado farm
Yhaska Ginsberg at his avocado farm
Education

Ginsberg graduated from University of Tel Aviv with a degree in business economics.

He also spent two years in University of California, Los Angeles (UCLA) with a major (outside curriculum courses) in economic and business development.

He also served four years in the army in the Navy SEALs special unit.

Career

Ginsberg has been in the financial markets particularly in investment and banking for over 25 years.

He started as a loan officer from 1990 to 1995 for the European bank Credit Suisse in Hong Kong dealing with government loans in Mainland China specifically for Shenzhen and Guangzhou .

In 1995, Ginsberg went back to the United States to open Delta Home Loan and Go Loans, a mortgage corporation for real estate. He served as the loan officer and partner in the firm.

Working for Ivory Coast President Laurent Gbagbo

In 2007, Ginsberg travelled to South Africa and started working in Côte d’Ivoire (also known as Ivory Coast) for President Laurent Gbagbo as the security staff.

Then, President Gbagbo assigned him to Vietnam to do some business exchange with the government in exporting cashew nuts.

Yhaska Ginsberg with the leaders of the Ministry of Agriculture and Rural Development in Vietnam
Yhaska Ginsberg with the leaders of the Ministry of Agriculture and Rural Development in Vietnam

This commodities exchange deal involves exporting cashew nuts from Ivory Coast to Vietnam while Vietnam will be exporting rice to the Ivory Coast. He then continued with the cashew nuts and government businesses.

Founder of Avocado Express

In 2017, Ginsberg discovered that Vietnam’s climate is ideal for growing avocados and since he know that it’s a special fruit, he sees this as a promising business venture that’s why he founded Avocado Express.

For the last 3 years, he has been boosting this avocado business and in 7 years, his target is to have an estimated 1 million trees in his nursery orchard.

Currently, Ginsberg’s farm sits on a 10,000-hectare property in Northern Vietnam and has around 50 employees. This region has the perfect climate and environment for growing avocados particularly the purest cultivars.

His farm currently deals with 8 premium cultivars including the Hass avocado to keep up with demand. The farm is targeting to sell the fruit only in Asia primarily in Japan, Taiwan, Singapore, Malaysia and Taiwan.

Avocados in already common in Vietnam but the downside is that these are mixed cultivars which are very hard to export because as they don’t last that long and are not ideal for exporting. It also takes around 4 years after planting before you can start harvesting avocados in addition to that, efficient irrigation is required to maintain the soil moisture.

With these challenges, he introduced an innovative technology of raising premium cultivars and such procedure is something new in farming and agriculture industry.

This kind of technology has been initially done by experts from Australia and Israel on apples and are also tested to have the same efficiency on avocados so that the fruits will have the same premium quality.

This technology was introduced to him by Mary Lu Arpaia, a CE subtropical horticulturist from the University of California conference whom he met at a conference in South Africa.

As of this writing, the farm is estimated to have around 50,000 trees and an additional 50,000 more trees from Israel are set to be included.

Yhaska’s dream and vision is to position Vietnam as one of the biggest exporters of premium avocados across Asia with a goal delivery time of just 3 to 7 days.

Jackie Angels

Along with his avocado nursery farm, Ginsberg also established Jackie Angels in early 2020 with the help of generous donors and individuals as their return for doing business in the community. The group’s name is a portmanteau of Ginsberg’s nickname “Jackie” and the people supporting his advocacy which he referred to as the “angels” helping these children.

The private group takes care for the welfare of several orphans and other vulnerable children with a constant supply of food, rice and other essential needs including a dedicated clinic complete with medical equipment.

Every month, they provide a doctor to visit the orphanages to make sure that they are in good health and the group plans to expand this activity to different areas to provide these children the basic essentials that they need and a loving family to bring them home.

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